Apple TV+’s Ted Lasso, as of now named for 20 Emmy Awards, appeared its second season on July 23 delivering the streamer’s greatest debut day ever, biggest opening weekend ever and No. 1 debut across all series and movies, the organization said Monday.
As usual, Apple — like most SVOD players — didn’t give hard numbers to back its claims.
Among the appraisals features given by Apple:
During the Ted Lasso Season 2 premiere weekend July 23-25, Apple TV+ developed its new watchers by a record-breaking 50% week-over-week. There was halo impact, with Ted Lasso helping support viewership for Apple TV+’s comedies Schmigadoon, Physical and Mythic Quest too during the three-day time frame.
The viewership for the opening weekend of Ted Lasso’s second season was six times greater than the viewership for the series’ premiere weekend last year.
Debuting on Apple TV+ in excess of 100 countries, the Ted Lasso Season 2 opener drove Apple TV+ to a 200% viewership increment versus the earlier weekend across the U.S., U.K., Canada, India, Italy, Australia, Mexico, Brazil, Russia, France and then some.
Debuting this Friday, July 30, in the second episode of Ted Lasso, “Lavender,” Ted (Jason Sudeikis) is shocked by the return of a familiar face, while Roy (Brett Goldstein) tries out a new gig.
