Power Sportz covered the 2019 ICC CWC with a ‘unique programming’, which became hugely popular with the sports lovers. Live match updates coverage was broadcasted with animated studio discussions, participated by prominent cricketers and legends of the game.
Former West Indies cricketer and legend Desmond Haynes was the guest of the month during the entire period of the World Cup. Big names like Nayan Mongia, Sadanand Viswanath, Unmukt Chand, Vijay Dahiya, Atul Wassan, and Vivek Razdan were part of the show, who were regular in the Power Sportz studio giving their two cents during the discussion. Also, patched-in over the phone from London and Australia were Clive Lloyd and Andy Bichel respectively.
The World Cup broadcast generated millions of views, and the overall traffic soared to an eye-popping 667 million. It magnetized new users to the channel in droves. Data mining by the in-house analytics team of Power Sportz revealed that there were 59.4 million unique users for the World Cup. The global viewership of Power Sportz touched 381,980,649 (web) and 285,073,978 (app) during the World Cup. This is no mean achievement for a channel that has just completed one year in May. In fact, the World Cup was a huge opportunity for Power Sportz to cover and hog the limelight globally, in the OTT platform.
Amid all these, Power Sportz had decided to keep on hold its flagship program “Talking Turkey with Kanthi” and go off-air during the Cricket World Cup. So, it was kind of a much-needed sabbatical for Kanthi D Suresh, the Editor-in-chief of Power Sportz and the host of the most talked about sports debate show.
Now, that the World Cup is over and the trophy has changed hands with the emergence of new champions, Power Sportz is also back on the normal mode with all regular and several new programs being aired. The best part is, Talking Turkey with Kanthi is all set to resume from July 19. The show is back to keep all the new users further engaged as the World Cup carnival is over.
It is interesting that to note that there has been no “Talking Turkey with Kanthi” show since the new Modi government had taken oath because the World Cup started just at the cusp. Although Kanthi is known to be neutral with her apolitical inclination, it would be interesting to see which side she would take, whether she would still have a neutral view or take a partisan viewpoint. Kanthi D Suresh is an intrepid crusader in the field of journalism and she minces no words while drawing attention to any erroneous zone in sports. An anchor who has no qualms in calling a spade a spade, she always believed in taking the bull by the horns. But with Modi’s muscular victory, it is unlikely that she would keep quiet for long and not take sides.
Let’s wait and watch as time will tell what lies ahead in Power Sportz and Talking Turkey with Kanthi!
