The modern generation is in complete awe of sportswear, and their wardrobe is filled with sportswear outfits and accessories. While many brands focus only on producing T-shirts, tracksuits, and shoes, there’s one sportswear brand named ‘Calciatori Ignoranti’ that is building its shop by launching a variety of sports collections for the customers. The major focus of the brand is to divert the attention of the football community for which they are building an exclusive collection of products.
With a unique approach to building the brand’s reputation in the market, ‘Calciatori Ignoranti’ has got some distinct products on its website including T-shirts, bottles, mugs, face masks, power banks, mobile cases, and much more. Unlike other brands, this brand aims to launch the merchandise at a gradual pace to keep the audience’s momentum going. The sportswear brand was founded on March 5, 2015. However, the brand was registered in 2019 in Italy by Luca Diddi
Besides being a digital entrepreneur, Luca has been a match analyst and a multitasking personality. His vision behind building ‘Calciatori Ignoranti’ is to not just focus on launching the official football merchandise under the brand, but also give it the exposure of various other works. Spread across different verticals, his brand is already making waves on the internet for providing 360-degree services to clients. As a digital entrepreneur, Luca has made the company’s presence felt in various other fields. “Since the start, I had my goal to expand the brand beyond the merchandise shop. The way it is progressing today makes me happy that I am chasing my goals at a gradual pace”, said the entrepreneur.
The sportswear brand that is being followed by more than a million on social media is already a reputed name among many athletes and celebrities. Looks like ‘Calciatori Ignoranti’ has taken the route of influencer management to captivate the audience’s attention. In other words, the brand is focusing to increase its sales and brand value by collaborating with well-known celebrities and influencers. The founder who has a profound knowledge about digital media aims to associate with influential personalities who can promote the products digitally to reach a wider audience. As a creative professional, the entrepreneur has always welcomed innovation. His idea of integrating the sportswear shop along with the online sports portal was one creative idea coined by the digital entrepreneur.
Well, in today’s ever-changing environment, Luca’s move to leverage digital marketing is already doing wonders for the sportswear brand. The founder was asked if the brand has got any exclusive launch happening, he said, “I would not deny neither I would agree because of the ongoing pandemic. But yes, we plan to launch an exclusive collection of football merchandise including footwear, sweatshirts, hoodies, gloves, training attires and much more in the coming time.” With his idea of the influencer marketing program, it seems that the upcoming products of the brand will garner great attention and also generate good sales and revenue.
Understanding the need for proper branding, Luca feels that there is no better way than celebrities to engage with users online. To boost the popularity of ‘Calciatori Ignoranti’, the entrepreneur has built a sports network that has got extreme traffic over the digital space. At the same time, his brand even looks after sports and celebrity management. This smart move by Mr. Diddi has changed the game as it has given the brand much-needed exposure across various online platforms.
Moreover, like every other brand, the business of ‘Calciatori Ignoranti’ has also been impacted during the pandemic. However, it has accelerated by churning and promoting quality content over the internet. “As a company, every entrepreneur must realize the need for digitalization. Everything is made available over the internet. The best way to let your brand reach a larger audience is through the smart investments in digital media including online marketing and brand campaigns”, stated the entrepreneur.
To be in the latest market trends, ‘Calciatori Ignoranti’ is making sure to exercise everything that captivates the attention of social media users. Besides this, his company also looks after content creation, production, managing digital profiles of athletes and footballers and providing timely news updates about the game and its players. In such a time of COVID-19 crisis, Luca has made sure to leave no stone unturned to promote his merchandise shop and also revamp his brand in the best possible way.
All in all, the strategy of deep diving and expanding the sports merchandise shop through digital means has been a win-situation for the brand. Keeping all the soccer fans updated about the latest happenings about their favourite players and teams, Luca has undeniably brought great traffic to the website. And with the entrepreneur hinting about the brand’s upcoming merchandise products, we are pretty sure that it would be loved by all football lovers.
