The ongoing ICC World Cup in England and Wales is facing a serious threat, from that of the weather God. Spectators are left agonized, stranded the whole day in stadiums with the hope of watching even a little bit of live action. But to no avail, rains have already washed away four crucial matches, including one of India’s. However, on the other hand, online space is abuzz with activities of people constantly checking for the latest updates throughout the day.
Amidst all this, India’s first Live Web sports channel, Power Sportz has drawn huge traffic to the site not only from the subcontinent but across the globe, breaking into newer geographical zones. In the first 1o days of the World Cup, Power Sportz has registered an incredible 100 million hits from May 30-June 10.
Below are some traffic data on Power Sportz during the World Cup:
• PS has gained 6.6 million new users till date during the World Cup.
• Analytics shows that PS viewership is coming from 17 countries apart from India.
• Data reveals that most PS viewers are English speaking.
The unique World Cup programming, a non-stop 8-hour broadcast by Power Sportz, has generated raving feedback from viewers. They enjoy the numerous statistics of players, matches and other trivia flashed on the screen as the live commentary proceeds throughout the match. The relentless effort, after all, put in by Kanthi D. Suresh, Editor-in-chief of Power Sportz, has paid rich dividends.
The Power Sportz World Cup panel comprises of eminent cricketers—both Indian and overseas. Desmond Haynes, Andy Bichel, Clive Lloyd, Carl Rackemann are some of the international players joined by other renowned Indian cricketers. There is in-depth analysis of matches by the panel—pre-mid & post-match.
Rain-washed matches not a dampener for PS viewers
Despite rain interrupting matches or leading to abandonment, PS viewers are kept engaged with other interesting programs. The previous episodes of “Talking Turkey with Kanthi”—the flagship show of the channel, are highly appreciated by viewers who are otherwise flummoxed by news of matches being regularly abandoned due to rain.
The PS WC campaign #DontPay, watch for free—the new Power Sportz catchphrase is also picking up fast among viewers. It is the new buzzword among sports lovers who are glued to the ICC World Cup. Power Sportz, as India’s first web sports news and journalism channel, is definitely creating ripples in the digital world.
