This iconic British football boot label established itself in 1966. Over 50 years later Stylo Matchmakers recently made a comeback to challenge todays football boot industry, by serving the huge pockets of niches where the big corporates are unwelcome and unwanted.
The Stylo Matchmakers brand was the first British brand to crack the football boot market throughout the late Sixties and Seventies and today they are on a mission to do it all over again. One of the players who was responsible for the huge growth of Stylo Matchmakers was George Best. George Best is ranked as one of the most talented footballers of all time.
Best was an award winning Northern Irish International footballer, who captivated his worldwide fans with a unique flair, never been seen before. Best had the skill and agility to beat some the best footballers of his era and with his incredible style both on and off the pitch, he was a footballer who went on to influence football fans by the millions. In 1968, the Manchester United youngster put pen to paper, signing for Stylo Matchmakers which was known as the most successful British football boot label, which prior to this was also famously worn by the likes of Pele and later became the most popular football boot brand of the Seventies.
George Best signed and the Heirship Sixty Eight Stylo Matchmakers boot design was manufactured. Before then, football boots were typically all black or even brown in colour. Stylo Matchmakers had also added “The Stripe of Quality” to their designs.
When George Best announced the endorsement with adverts, Stylo Matchmakers sales skyrocketed. They had sold over a record breaking one million pairs of football boots all over the world. In the months that followed, Best had also designed and created his own line of fashion with the Stylo Matchmakers team.
By the age of 22, whilst wearing his Stylo Matchmakers, Best had undoubtably helped Manchester United to victory. They had won two league titles and a European Cup. He also claimed the Ballon d’Or, an annual football award regarded as the most prestigious individual award for football players and he became the youngest-ever Footballer of the Year winner.
Signing the deal with Stylo Matchmakers was trailblazing. It led the way for how professional footballers would work in the future alongside sports brands.
Stylo Matchmakers followed the signing of Best with the signing of the young Liverpool star, “Mighty mouse” Kevin Keegan. This started the trend as Stylo became the biggest and most worn football boot brand in the English game.
Following this Stylo Matchmakers boot deal, George Best had learned to commercialise himself and in turn became the world’s first celebrity sports star and football’s original pin-up. His presence in the football world during the late Sixties and Seventies rivalled that of The Beatles in the the music industry. The George Best Portuguese fans famously gave him the nickname ‘El Beatle’.
Stylo Matchmakers today is a brand option for footballers who don’t want to follow the corporate trends.
Read more: https://www.stylomatchmakers.com/history/george-best-stylo-matchmakers/
